What Wisconsin’s Revised Liquor Licensing Laws Mean For Your Establishment

In Wisconsin, recent legislative changes to Law 73 have introduced significant modifications to the state’s liquor licensing regulations. These changes affect a wide range of establishments from bars, restaurants, and wedding venues to retail stores. They’re intended to streamline processes, improve business operations, and enhance regulatory compliance. As an owner or operator of such businesses in La Crosse, Sparta, and surrounding areas, it’s crucial to understand how these adjustments can impact your business operations. Bosshard Parke is here to help you navigate through the complexities of these new regulations, ensuring that you can leverage potential benefits while overcoming any challenges that come your way.

Overview Of The Changes To Wisconsin Liquor Licensing

Wisconsin Law 73 has been amended to address several key aspects of liquor licensing that affect how alcohol-related businesses are regulated. These changes were largely influenced by the need to modernize the licensing process, reduce administrative burdens, and provide greater flexibility for business owners in the state.

Simplification of the Licensing Process

One of the primary goals of the revised Law 73 is to simplify the licensing process. This includes reducing the paperwork required to apply for or renew a license and streamlining the approval process. For businesses, this means less time spent navigating bureaucratic procedures and more focus on core business activities.

• Impact: Business owners can expect a quicker turnaround on license applications and renewals, potentially leading to faster openings and expansions.
• Challenge: Keeping up-to-date with the specifics of what documentation is still required is essential to ensure compliance.

Expanded Hours of Operation

The amendments include provisions that allow certain establishments more flexibility in their hours of operation. This is particularly beneficial for bars and restaurants that cater to late-night crowds.

• Impact: Extended hours could lead to increased revenue from late-night sales, which is particularly advantageous for businesses in bustling downtown areas or close to entertainment venues.
• Challenge: Extended hours may require additional staffing and security measures, increasing operational costs.

Increased License Availability

Another significant change is the increase in the availability of liquor licenses, particularly for certain types of establishments in previously restricted areas. This change is intended to foster a more competitive market and allow new businesses to enter the market more easily.

• Impact: New and existing businesses might find it easier to obtain a liquor license, encouraging growth and new ventures.
• Challenge: Increased competition could impact businesses that previously benefited from limited license availability in their locality.

Special Considerations For Wedding Venues

For wedding and event venues, the new legislation offers additional flexibility with the introduction of the “no sale event venue permit.” This permit allows venues to host events where guests may bring their own alcohol (beer and wine) without the venue needing a retail liquor license to sell alcohol directly. This can be particularly advantageous for venues that do not wish to maintain a full liquor license but still want to offer the option for alcohol at events. However, it’s important to note that this permit is limited to six events per year and no more than once per month.

• Impact: This provides a cost-effective way for venues to accommodate clients who prefer to supply their own alcohol while still adhering to legal requirements.
• Challenge: Venues need to carefully track the number of events conducted under this permit to ensure compliance with the limitation rules.

Responsibilities And Compliance

With the easing of some regulations, there remains a strong emphasis on the responsibilities of license holders to comply with the laws regarding alcohol sales, particularly concerning sales to minors and intoxicated persons.

• Impact: Continued emphasis on responsible service can help maintain public safety and the establishment’s reputation.
• Challenge: Businesses must ensure all staff are adequately trained and that internal policies are robust enough to prevent any legal infringements.

Navigating New Challenges

While the changes to Law 73 are designed to benefit businesses, they also come with new challenges. Adapting to the new regulations requires a clear understanding of the law and possibly updating internal policies and training programs.

• Legal Support: It’s advisable to work with legal experts who are familiar in state liquor licensing laws to ensure your business complies with all new regulations.
• Training Programs: Updating training programs to include the latest legal changes is crucial for maintaining compliance, especially concerning the sale of alcohol to minors and visibly intoxicated persons.

Conclusion

The revisions to Wisconsin Law 73 present both opportunities and challenges for alcohol-related businesses in the state. By understanding these changes and preparing accordingly, your establishment can not only comply with the new laws but also capitalize on the benefits they offer.

At Bosshard Parke, we are here to support local businesses through this transition. Our team of experienced attorneys can provide you with the insights and assistance you need to navigate these changes effectively and ensure that your business continues to thrive under the new regulations.

Disclaimer: This article is for informational purposes only and should not be considered legal advice. For specific guidance related to Wisconsin’s liquor licensing laws, please consult with a qualified attorney at Bosshard Parke.